Posted on May 24, 2010 by Jeannie Salameh

It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor – McDonald’s.

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Posted on May 21, 2010 by Jacques Hart

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.

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Posted on May 3, 2010 by Jacques Hart

A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers

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Posted on March 18, 2010 by Jacques Hart

Here is the little secret that Google and Bing want to keep quiet: organic search engine presence is platform-agnostic.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.

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Posted on March 6, 2010 by Jolie Balido-Hart

More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.

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Posted on February 12, 2010 by Jeannie Salameh

As industry experts, it’s up to us to find new and compelling ways to reach these folks, and the only way we’re going to keep securing those all-important hits is by readjusting, refocusing and re-strategizing. Here are five strategies that work for me every single time.

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Posted on January 20, 2010 by Jacques Hart

True or False: giving away free online content, services or products will erode offline sales.

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Posted on by Jose Balido

SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves.

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Posted on February 14, 2009 by Novia Chang

Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.

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