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	<title>Miami Public Relations Firm, Marketing &#38; Advertising Agency Roar Media &#187; Blog</title>
	<link>http://www.roarmedia.com</link>
	<description>Top Miami Public Relations Firm &#38; Marketing &#38; Advertising Agency</description>
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		<title>The Fast Food Marketing Wars: Burger King vs. Domino&#8217;s Pizza</title>
		<description><![CDATA[It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor - McDonald’s.]]></description>
		<link>http://www.roarmedia.com/the-fast-food-marketing-wars-burger-king-vs-dominos-pizza</link>
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		<title>The Fine Art of Video PR</title>
		<description><![CDATA[As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.]]></description>
		<link>http://www.roarmedia.com/miami-online-video</link>
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		<title>Secrets for Taking the Lead in Mobile Search</title>
		<description><![CDATA[A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones -- far surpassing those who access it at least part of the time via computer browsers]]></description>
		<link>http://www.roarmedia.com/secrets-for-taking-the-lead-in-mobile-search</link>
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		<title>Search engine optimization is killer app for mobile</title>
		<description><![CDATA[Here is the little secret that Google and Bing want to keep quiet: organic search engine presence is platform-agnostic.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.]]></description>
		<link>http://www.roarmedia.com/search-engine-optimization-is-killer-app-for-mobile</link>
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		<title>Dodge the Mud Balls and Keep your Reputation Spic and Span: Part 1 (of 2)</title>
		<description><![CDATA[More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.]]></description>
		<link>http://www.roarmedia.com/social-media-monitoring-and-reputation-management</link>
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		<title>Perfect Pitch In A Tough New Media World</title>
		<description><![CDATA[As industry experts, it's up to us to find new and compelling ways to reach these folks, and the only way we're going to keep securing those all-important hits is by readjusting, refocusing and re-strategizing. Here are five strategies that work for me every single time.]]></description>
		<link>http://www.roarmedia.com/perfect-pitch-in-a-tough-new-media-world</link>
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		<title>Giving Away Free Ideas Can Grow Sales</title>
		<description><![CDATA[True or False: giving away free online content, services or products will erode offline sales. ]]></description>
		<link>http://www.roarmedia.com/giving-away-free-ideas-can-grow-sales</link>
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		<title>The Rise Of The Machines</title>
		<description><![CDATA[SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves. ]]></description>
		<link>http://www.roarmedia.com/the-rise-of-the-machines</link>
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		<title>Are you a Social Shopper?</title>
		<description><![CDATA[Thanks to the "collective conscious", it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.]]></description>
		<link>http://www.roarmedia.com/social-shopping-and-consumer-reviews</link>
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