http://www.roarmedia.com Top Miami Public Relations Firm & Marketing & Advertising Agency Wed, 03 Mar 2010 02:13:08 +0000 http://backend.userland.com/rss092 en Social shopping combines traditional shopping with social media, thereby putting the purchasing power into the hands of the consumer. Let me break this down with two simple illustrations: Consumer vs. Expert Reviews Thanks to the "collective conscious", it’s no secret that people are making better decisions about their purchases. In a ... http://www.roarmedia.com/social-shopping-and-consumer-reviews Just Google “Dell Hell” and you may never buy a Dell computer again. Just search “Kryptonite lock” into Google and one of the first listings is a video that demonstrates how to how to pick a $95 Kryptonite lock With a Bic Pen.  Just search your company’s name plus the ... http://www.roarmedia.com/social-media-monitoring-and-reputation-management by Jolie Balido Hello and welcome! We are excited to launch our new Web site and blog, and we hope you will find the information we provide useful. As a next-generation marketing-communications consultancy, we’ll use our blog to share our insights about a bevy of topics ranging from best practices in ... http://www.roarmedia.com/hello-and-welcome by Jacques Hart True or False: giving away free online content, services or products will erode offline sales. Conventional wisdom leans toward “True,” but then, Paulo Coelho, one of my favorite authors, is not exactly conventional. For years, Coelho has been distributing digital versions of his books for free over the ... http://www.roarmedia.com/giving-away-free-ideas-can-grow-sales By José Balido SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves. I have always taken pride on ... http://www.roarmedia.com/the-rise-of-the-machines Time was, I really looked forward to getting up every morning and finding a newspaper on my doorstep. More than one, actually; as a news junkie, I made it part of my daily routine to devour at least three papers daily. Boy, have times changed. These days I reach for ... http://www.roarmedia.com/perfect-pitch-in-a-tough-new-media-world