Senior Vice President for Editorial Services

In crafting the copy we produce for our clients, Roar Media draws on the editorial skills of David Appell, a Columbia School of Journalism graduate with more than 20 years of national and international experience as a writer and editor for a wide variety of print, broadcast and online outlets. Those include newspapers ranging from the Los Angeles Times to the New York Daily News, as well as numerous magazines, Web sites and book publishers.

While much of David’s background has been travel related, he has ably covered topics from shopping and celebrity profiles to business and world affairs. He knows what the media wants inside out, both on- and offline, along with the language and angles that are most effective in getting your message out. When he’s not working, you’ll find him working out, blogging, reading and playing the keyboard.