Growing concern among consumers about climate change and environmental degradation is leading more companies to commit to making their products, processes and packaging more eco-friendly. Although green marketing has gained in popularity in the last several years, however, it still presents PR and branding challenges. These include a lack of widely accepted standards about what really makes something “green” and “how much good is good enough” for companies making green marketing claims.

In designing and promoting green initiatives, products and services, Roar Media’s integrated communications programs enlist all major stakeholders, including suppliers, retailers, educators, regulators and members of local communities. Roar effectively communicates its clients’ key messages and secures valuable third-party recognition of their good work to protect the environment. Its seasoned team helps clients do well by doing good, converting sustainability programs into sustainable publicity.