The Situation

A national, publicly traded company in the health-care industry suffered from negative media coverage, negative public image and a lack of awareness of its service offerings. The company also was losing employees to its competitors.

The Solution

• Created communications tools, including news releases and bylined articles
• Secured extensive positive publicity in television, print and radio media outlets
• Launched a community outreach program that provided valuable services for the public

The Results

• Growth continued in key product lines
• Established positive relationships with the media and community leaders
• Community involvement and participation in hospital programs increased