The Situation
The liquor brand was facing lack of public awareness in Florida, along with intense competition from established brands in a saturated market.
The Solution
- Developed a print and radio ad campaign to introduce the brand
- Developed a series of on-premise promotions at local restaurants and nightclubs frequented by the target market
- Created communications tools
- Developed promotional items (T-shirts, give-aways)
- Secured positive publicity
The Results
- Brand awareness increased in the target market
- Distribution and sales increased in the target market
