The Situation

Admissions declining due to poor relations with physicians and employees

• Lack of public awareness of the hospital and its services
• Negative publicity
• Negative perception of the CEO and administrative team

The Solution

• Created a complete set of communications tools
• Created print ads promoting key product lines
• Distributed news releases and media communications
• Planned a series of special events (luncheons, carnivals, Disney Day, etc.)
• Planned fund-raisers and participation in community events
• Served as media spokesperson
• Drafted nominations for awards

The Results

• PGH was one of three Tenet hospitals in Florida that made budget last year
• Increased admissions and demand for PGH (as tracked by the Tenet Call Center)
• Hospital received numerous awards (Top 100 Hospitals, Circle of Excellence, Caregiver of the Year, and the CEO was a finalist for “Best Hospital CEO” in Florida)
• Enhanced staff retention and recruitment
• Increased community involvement/support in hospital programs