Over 400 million searches are conducted per day from qualified U.S. consumers that have raised their hand and said, “ I am interested in your product or service”. Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are suspect and many firms promise the world without establishing realistic expectations. Achieving high-organic ranking requires many things: expertise, technology, man-power and persistence. Roar Media brings these elements together with a proven methodology that delivers measurable results to meet client’s goals.

Search-engine algorithms take into account many factors when determining where to place your site in the search-engine results pages. Our methodology is modeled after these factors.

View our SEO Playbook

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Here’s what the top search engines look for and what we do to ensure that your site is indexed and highly ranked:

1. URL: Domains can improve organic ranking if it contains specific keywords in it that a company is trying to rank for. Roar Media often identifies and negotiates the purchase of domains on its client’s behalf for this purpose.
2. Meta-data: Choosing the right keywords and sequence is an art. Word-smithing meta data is a strong suit of Roar Media.
3. Link popularity: Roar Media has developed an extensive network of relationships and sites (both earned and paid) that position your site as an authority through the placement of high-quality, static, one-way inbound links.
4. Page content: Roar Media develops and customizes site content to ensure that it meets the length and substance requirement of search engine crawlers.
5. Keyword frequency and density: Roar Media optimizes client’s keyword weight and frequency.
6. Directory submittals: Roar Media submits sites to directories when appropriate to drive additional traffic.
7. Time: Roar Media uses white hat strategies to expedite the ranking of client sites.

Aside from our methodology, Roar Media’s SEO services are differentiated by several unique practices:

1. We leverage our proprietary social media news release platform to incite the blogosphere to link to client’s sites.
2. We are accomplished writers who are savvy at balancing the need to write for both humans and search engine bots alike.
3. We leverage the social web to improve our client’s link popularity.
4. We only use white hat SEO strategies