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Transportation Company Needs Media Coverage to Support Strategy

The SituationMiami-transportation-marketing

The transportation company needed immediate positive news coverage to support a specific strategic initiative

The Solution

  • Provided a media training workshop for the management team with talking points
  • Created a messaging platform for the company
  • Created communications materials for all audiences

Results

  • Secured the publication of full-page articles with major local reporters in The Miami Herald and South Florida Sun-Sentinel that contained the messaging platform almost verbatim

 

 

 

 

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