Tags: CPC, Paid Search, PPC, search engine marketing, SEM
Search Engine Marketing (Paid Search)
Posted on 22 December 2009
Pay-per-click marketing is regularly cited by senior-level marketing executives as one of the most effective forms of advertising. Search engine marketing (SEM) enables advertisers to efficiently reach consumers at all points in their purchasing funnel and consideration cycle. Internet users who conduct online keyword searches are essentially “raising their hands” and actively pre-qualifying themselves for products or services. Savvy advertisers can easily “cherry pick” and target these highly desirable audiences. As a pull-marketing vehicle, paid search often results in higher conversion rates and better return on advertising investment than other advertising channels.
Paid search marketing presents an extraordinary opportunity for marketers – but only when the programs are executed correctly. Roar Media maximizes this potential by successfully structuring and optimizing programs to deliver strong returns aligned with its clients’ overall marketing objectives. Roar Media is differentiated by our ability to secure the results its clients need, as well as its commitment to detailed financial analysis and reporting in order to ensure the best-possible ROI for clients
Roar Media’s paid search methodology:
- Goal Setting: Competitive analysis, market research and goal setting
- Forecasting: Keyword forecasting, development of keyword lists and budget allocation
- Campaign Management: Management of budget, keywords, creative, and landing pages
- Performance Management: Bid management, campaign optimization, and ongoing testing to improve performance
- Reporting & Analytics: Custom dashboards for real-time measurement and analysis
Posted in Uncategorized
Tags: Digital PR, Internet Marketing, New York City Public Relations, New York Public Relations, NYC Public Relations, Paid Search, PR Agency, PR Firm, SEM, SEO
New York Public Relations
firm & Marketing Agency
Posted on 04 September 2009
These days, it’s more difficult than ever to be the lion. With economic turbulence and massive shifts in media consumption, the traditional marketing programs of the past are no longer enough. Companies must deploy innovative, practical programs to ensure their messages are heard above the din of the business jungle.
Truth is, the overwhelming volume of paid advertising is making the public numb to advertisers’ claims. Consumers are making buying decisions based on a combination of editorial news coverage, keyword search results, online consumer reviews and word-of-mouth. Therefore, a solid marketing strategy centered on earned media publicity rather than paid advertising isn’t a luxury – it’s an absolute must.
Roar Media is a New York City public relations firm and digital-communications agency that combines traditional public relations and advanced Internet marketing, including social media and search marketing. The NYC-based firm develops customized programs designed to support clients’ business goals and put them at the top of the food chain.
Whether a company is a challenger brand looking to become a category killer, or a market leader seeking to fend off competition and increase market share, Roar Media offers innovative, forward-thinking PR programs that:
- Launch companies, products and services
- Raise top-of-mind awareness and visibility
- Build brand equity
- Stimulate and capture demand and sales
- Protect reputations and manage corporate crises
- Attract investors and top employee talent
- Solidify leadership positioning and ensure continued success
Roar Media’s hand-picked team — award-winning journalists, digital-marketing pioneers, professional writers, event specialists, social media practitioners and business-development executives — is comprised of recognized leaders in their respective fields, restless innovators who work together to implement individually tailored, ROI-driven marketing programs that produce meaningful results for their New York City clients. They are passionate about their work and dedicated to their clients’ success.
Rule the jungle with Roar Media.
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Tags: execution, Internet Marketing, internet stratgegy, management, Miami, Organic Search, Paid Search, planning, SEM, SEO
Internet Strategy
Posted on 16 July 2009
Don’t compete with your competitors, make your them irrelevant. Roar Media leverages the Internet and technology in new ways that enables clients to differentiate themselves from their competitive set and highlight their unique value proposition. When the Internet stops being viewed as a value-added channel, but rather an integral growth driver, it fuels a company’s overall goals. By deploying innovative Internet strategies, clients stop scrambling over the same limited customer pool and instead dramatically expand the breadth and depth of their customer base. Roar Media understands how to craft winning strategies that combine Web-site design, social media, paid and organic search, affiliate marketing and lead-generation to unlock significant value for clients.
Technological goal posts are moving and audience is shifting. Roar Media’s strategic planning provides the roadmap to generate value and create opportunities. These plans are not created in a vacuum, but rather based on clients tangible goals and objectives. To develop a winning strategy, Roar Media takes a share-shooter’s approach to answer and develop programs around:
- Identifying online marketing goals (sales, leads, traffic, branding, etc…)
- Identifying which companies in a competitive set demonstrate success
- Assessing current Web-site effectiveness and areas for improvement
- Understanding behavioral patterns for key customer segments and ambassadors/influencers
- Determining mechanisms to activate brand and customer engagement
- Understanding customer acquisition costs and the lifetime value of a customer
- Measuring and tracking conversion and transaction variables
Based on these factors, Roar Media develops strategic Internet marketing plans that pave the way for a company’s long term success. Roar’s Internet marketing services include:
Posted in Uncategorized
